Tiffany Shih is a second-generation Asian American designer based in Los Angeles.

A selection of work and case studies shown below.

A membership for fashion-enthusiasts to discover new brands and earn rewards to shop.

JUSTFAB

Filled with modernized throwback styles, this collection represents 10+ years of shoe expertise — both honoring JustFab’s roots and stepping into the future.

AOKI LEE SIMMONS x JUSTFAB

Shopping and community platform for shoe & fashion fanatics who love stand-out,​ runway-ready style at an unbelievable value.​

SHOEDAZZLE

Offering one-of-a-kind clothing and shoes that are as unique as the kids who wear them.

FABKIDS

A cult-status, digital-first makeup and hair color brand.

LIME CRIME

Cruelty-free & accessible professional makeup that embraces diversity and beauty.

NYX PROFESSIONAL MAKEUP

An additional selection of design work throughout the years, including projects from in-house, agency, and freelance roles. Check out The Archive for more work.

MORE WORK