Name Pronunciation: tif·fa·ny she
Graduated with a Bachelor of Arts in Communications: Advertising + Visual Communications from California State University, Fullerton, I have worked as a digital designer, social media assistant, and content manager since 2012. I have since then shifted my focus to designing original content for all things digital: content creation + styling, e-commerce + web assets, email marketing campaigns, and social media (paid + organic) for 150+ clients.
Known for my strong work ethic, I never limit myself to one job title and take pride in my ability to adapt to any task that comes my way. From content strategy to design, I show my dedication and determination to go where I am needed and to continually grow & challenge myself.
OUTSIDE OF WORK, I LIKE TO...
Create handmade jewelry + other things #TheSunMoonCo
Propagate new plants and pretend I know what I’m doing
Try new Pinterest recipes with a cabernet or scotch in hand
Head to the beach with multiple comic books
Make silly type designs #UnimpressiveType
Play intense games of Connect 4
Binge-watch movies and shows a lot… and usually while doing all the above
INDUSTRY EXPERIENCE
Aesthetic • Beauty (Cosmetics, Makeup, Skincare) • D2C Consumer Products • Fashion (Apparel, Accessories, Activewear, Footwear, Jewelry, Swim) • Home Decorations + Textiles • Influencers (Bloggers, Career + Life Coaches) • Lifestyle • MedSpa (Medical Aesthetics Spa) • Medical (Surgical + Non-Surgical) • Moto / Motorcycle • Non-Profits • Personal Shopping / Trunk Clubs • Recovery Centers (Adults + Youth Rehab) • Subscription-Base e-Commerce + Services • Technology • Weddings
Agency • Contract • Freelance • In-House
SKILLS
Programs: Adobe XD (Xd) • After Effects (Ae) • Bridge (Br) • Dreamweaver (Dw) • Figma • Illustrator (Ai) • InDesign (Id) • InVision • Lightroom (LrC/Lr) • Photoshop (Ps) • Premiere (Pr) • Sketch (Combined with Craft + Zeplin) • Google Drive • Microsoft Office
Continuous Learning: After Effects (Ae) • DaVinci Resolve (Video Color Grading) • Project Management + Process Workflow Re-organization • Origami Studio • Spark AR Studio (Instagram Story Filters) • Spline (3D Design)
MAC Preferred, PC Proficient.
The Other Fun Stuff: Animated GIFs • Brand Identity Development + Style Guidelines • Catalog + Look Book Design (Layout, Typography, Color Harmony) • Content Management + Scheduling (Hootsuite®, Planoly, Sprout Social) • Clifton Strength Finders: Achiever, Learner, Responsibility, Restorative, Relator • Creative + Pitch Decks • Creative/Digital Project Management + Organization Tools | Platforms include: ActiveCollab, Asana, Basecamp, ClickUp, JIRA, Monday, Notion, Podio, TeamWork, Trello • Customer Service (Zendesk) • Digital Asset Management (DAM) | Platforms include: Adobe Creative Cloud + AEM, Box, Bynder, Dropbox, OneDrive/SharePoint, Widen • 360° Campaign Approach to Digital Content Strategy + Development • Digital Graphic Design • Digital Photo Retouching (Color Correction, Manipulation) • Display + Affiliate Ad Units • Content Management System + e-Commerce (eComm) Platforms: Etsy, Magento, Shopify, Squarespace, Wordpress • Email Marketing Campaign Design + Automation Management (Automated, Auto-Retargeting, Re-Engagement, Segmentation) | Platforms include: Bronto, Constant Contact, Emarsys, Klayvio, Listrak, MailChimp, Marketo, Robly, Sailthru, SendGrid, SendinBlue, SharpSpring, VerticalResponse, Unbounce • FriendMedia (Point of Care Display/Kiosk Communication) • Front-to-Btack Office Management • Google Suite + Drive | Doc, Forms, Gmail, Sheet, Slides • HTML Fundamentals • Influencer Outreach • Infographics • Inventory Management • Logistics / Distribution Operations (Wholesale + Dropship) • Marketing Materials (Brochures, Business Cards, Letterhead Postcards + Takeaways, Stationary) • Microsoft Office (Office 365) | Excel (xlsx, csv), PowerPoint (PPT), Outlook, Word (Doc) • Motion Graphics + Kinetic Typography • OOH + Print Advertisements • Packaging + Print Design • Photoshoot Coordination | Location Scouting, Prop Sourcing, Talent Search • Preparing Digital + Pre-Press Print Assets • Processing Orders / Invoicing (Peachtree, FreshBooks, QuickBooks™, Wave) • Social Media Content Creation (Acquisition/Paid Media, Organic/Socially-Native Content, Instagram Story Filters, GIPHYs + Stickers) • Sourcing / Buying / Curating • Trade Show Displays • UI Design (Visual Assets to guide Development team, Wireframes + Prototyping) • Website Graphics + Maintenance (Banners, Category Pages, Landing/Splash Pages, PDP) • Video Editing
