Lime Crime
Express yourself unapologetically
About
As a cult-status, digital-first makeup & hair color brand, Lime Crime is here to unleash what makes you unique. One of the first digitally-native, direct-to-consumer beauty brands, Lime Crime is now a top digital leader thanks to its huge social influence.
Their mission is to create products and experiences that transport you to a magical world where you can express yourself unapologetically, experiment with every color of the rainbow and escape from looking like everyone else.
Free Shipping + Bushy Brow Email Sept 2018
ZAYUM Pink Hair (Unicorn Hair) Email Sept 2018
Limited Edition Girl Gang Lip Collection Homepage Banner Oct 2018 (Desktop)
Limited Edition Girl Gang Lip Collection Social Ad Oct 2018 (Mobile)
Bushy Brow Before & After Email Oct 2018
Halloween Shop Website Banner Oct 2018
Venus Palettes Category Page Oct 2018 (Desktop)
Venus Palettes Email Oct 2018
Bushy Brow Review Email Oct 2018
10th Birthday Collection Landing Page Oct 2018 (Desktop)
10th Birthday Collection Early Access Email Oct 2018
10th Birthday Collection Launch Email Oct 2018
10th Birthday Collection CRM Unicorn Lipstick Email Oct 2018
10th Birthday Collection CRM Diamond Dew Email Oct 2018
10th Birthday Collection CRM Makeup Case Email Oct 2018
As Seen On Today Show Email Oct 2018
VIP Pilot Welcome Email Oct 2018
Big Adventure Fest Social Post Nov 2018
Holiday Collection Early Access Email Nov 2018
Holiday Collection Launch Email Nov 2018
Holiday Collection Venus XS Email Nov 2018
Holiday Collection Mini Lip Kit Email Nov 2018
Holiday Collection Mini Lip Kits Email Nov 2018
Black Friday GWP Email Nov 2018
10 Days of Freebies Homepage Banner Dec 2018 (Desktop)
10 Days of Freebies Email Dec 2018
Red Lips Sale Email Dec 2018
Venus XL 2 Email Jan 2019
Wet Cherry Extension Email Jan 2019
Free Velvetine Promo Email Jan 2019
Plushies 1-Year Birthday Category Banner Jan 2019
Plushies 1-Year Birthday Email Jan 2019
Plushies 1-Year Birthday Last Chance Email Feb 2019
The V-Day Shop (Valentine's Day) Email Feb 2019
Goddess Gang Bundles - Get The Look Pt. 1 Email Feb 2019
Goddess Gang Bundles - Get The Look Pt. 2 Email Feb 2019
Get the Goddess Look Email Feb 2019
Neon Wet Cherry Launch Email Feb 2019
Softwear Blush Launch Email March 2019
Get the Softwear Blush Look Email March 2019
Get the Softwear Blush Look Email March 2019
Spring Pink Me Up Email March 2019
Unicorn Hair Rainbow & Star Mist Email April 2019
Want to see more?
Senior Digital Design Lead •
Senior Digital Design Lead •
Senior Digital Design Lead: 2018-2019
*Full-view design mockups may have been cropped or modified for optimal viewing. Discoloration and pixelation may occur and are not accurate to the final designs and assets used.