Tiffany Shih is a second-generation Asian American designer based in Los Angeles.

A selection of work and case studies shown below.

Brochure for Aoki Lee Simmons' 'The Reboot Collection' by JUSTFAB featuring a woman in a red dress and sparkly shoes lying on a shopping cart.

Filled with modernized throwback styles, this collection represents 10+ years of shoe expertise — both honoring JustFab’s roots and stepping into the future.

AOKI LEE SIMMONS x JUSTFAB CASE STUDY

Three mobile screens displaying fashion collection advertisements with models in various outfits and descriptions.

Kelly Rowland's second collection with JustFab showcases the miraculous power of women through the lenses of her muses.

KELLY ROWLAND FOR JUSTFAB CASE STUDY

Screenshot of an online clothing store's website and mobile app featuring a fashion campaign titled 'Elevated Ivy League' with images of women wearing preppy attire next to cars.

A membership for fashion-enthusiasts to discover new brands and earn rewards to shop.

JUSTFAB

Two smartphone screens displaying fashion shoe advertisements against a pink background. One ad has a woman posing on a yellow chair with text "Coming in Hot" and features high-heeled sandals. The other ad shows a close-up of legs in high-heeled sandals with text "Chasing Sunsets" and offers flat sandals.

Shopping and community platform for shoe & fashion fanatics who love stand-out, runway-ready style at an unbelievable value.

SHOEDAZZLE

Offering one-of-a-kind clothing and shoes that are as unique as the kids who wear them.

FABKIDS

A woman in a pink top with rainbow print surrounded by colorful balloons and makeup products, with a promotional display for a 10th birthday collection.

A cult-status, digital-first makeup and hair color brand.

LIME CRIME

Collage of NYX makeup products including lipstick, mascara, eyeshadow palette, blush, and face products, with promotional text and reviews.

Cruelty-free & accessible professional makeup that embraces diversity and beauty.

NYX PROFESSIONAL MAKEUP

Three smartphones displaying different online shopping or fashion app screens, with the middle phone featuring a model from a winter 2013 fashion collection, set against a beige background.

An additional selection of design work throughout the years, including projects from in-house, agency, and freelance roles. Check out The Archive for more work.