JustFab
Feel-good, look-good styles that can take you anywhere—without breaking the bank.
About
For over a decade, JustFab has served as the leading fashion membership for the shoe-obsessed — an expert in quality, comfort, style, and variety. VIPs receive exclusive access to shop multiple brands including JustFab, Dream Pairs, ShoeDazzle, Bruno Marc, and more. We are the ultimate membership for the shoe fanatic, fashion enthusiast, value shopper, trend seeker, and stylish kid, too — a membership to discover new brands and earn rewards to shop.
A collection of digital creative assets showcasing seasonal and click-worthy trends to shop.
2024-Present
Not Just Shoes
Always looking forward to new innovations, JustFab expands beyond just shoes and into several new brands and categories to shop under one site, enhancing its members’ online shopping experience.
Fall Preview Homepage Banner July 2024 (Desktop)
Fall Preview Email July 2024 (Design Concept)
Choose Your Vibe Email Sept 2024
Holiday Party Shop Homepage Banner Dec 2024 (Desktop)
Winter Shop Homepage Banner Dec 2024 (Desktop)
Main Character Boots Homepage Banner Dec 2024 (Desktop)
Introducing Dream Pairs Email July 2024
Who Is Dream Pairs Email July 2024
Introducing Dream Pairs Kids Email Aug 2024
Bruno Marc Men's Teaser Email Aug 2024
Introducing Bruno Marc Men Email Aug 2024
Ballet & Slingbacks Email Jan 2025
Nortiv8 Winter Boots Men's Edit Site Banner Nov 2024
Nortiv8 Performance Sneakers Men's Edit Site Banner Jan 2025
Elevated Basics Email Jan 2025
Closet Refresh Email Jan 2025
Wardrobe Refresh Sale Homepage Banner Jan 2025 (Desktop)
Nortiv8 Brand Spotlight Email Feb 2025
Bruno Marc Flex Oxfords Men's Edit Site Banner Jan 2025
Bundles Email March 2025
New Arrivals Email March 2025
Dream Pairs Brand Spotlight Email March 2025
Daylight Savings Homepage Banner March 2025 (Desktop)
Daylight Savings Email March 2025
2022-2024
Fun, Fresh, and Effortless
A return to their California roots, JustFab refreshes its closet and introduces styles that feel fun, fresh, and effortless. Along with that, JustFab introduces a series of upgrades to their VIP Membership offering new & improved perks. This eventually led to a brand refresh internally known as Project Remix.
Spring Shop Email March 2022
Spring Boots Email March 2022
First of Month: Closet Refresh Email March 2022
April Fool's BOGO Sale Email April 2022
New Arrivals Social Post May 2022
Summer Shop Email June 2022
Bundles Email June 2022
Shop Round-Up Email June 2022
Summer Staples Promo Email June 2022
Vacation Outfit Bundles Email June 2022
The Summer Shop Email July 2022
Easywear Essentials Email July 2022
Pre-Fall Boot Sale Promo Email July 2022
First of Month: Closet Refresh Email Aug 2022
Boot Trends UGC Email Oct 2022
Boot Shop Email Jan 2023
Cold Weather Email Jan 2023
Spring Shop Email March 2023
Platforms Email March 2023
Spring Color Story: In Bloom Email March 2023
Spotlight: Jenala Email March 2023
Flats Email April 2023
90s Minimalist Email April 2023
Neutrals Email April 2023
New JustFab App Email July 2023
First of Month: Closet Refresh Email July 2023
Pre-Fall Shop Email Aug 2023
Back to... Email Aug 2023
Recommended For You Email Aug 2023
Minimalist Email Aug 2023
Fall Shop Email Oct 2023
Color Story: Pumpkin Spice Email Oct 2023
Credits to Spend Email Oct 2023
$15 Booties Promo Email Nov 2023
Friends & Family Event Email Nov 2023
Early Access Black Friday Email Nov 2023
Black Friday Email Nov 2023
Cyber Sitewide Email Nov 2023
(Day 1 of) 12 Days of Deal Promo Email Dec 2023
New Arrivals Sneak Peek Email Dec 2023
Credits to Spend Email Jan 2024
Elevated Basics Email Jan 2024
Natalie Just x JF Email Feb 2024
Matching Sets Email Feb 2024
Women's History Month: Ledy's Edit Email March 2024
New Arrivals Email April 2024
All Shoes Promo Email April 2024
New Arrivals Homepage Banner July 2024 (Desktop)
Summer Shop Homepage Banner July 2024 (Desktop)
Sandal Shop Homepage Banner July 2024 (Desktop)
2021-2022
The Newly Reimagined JF
As their customers are evolving, their needs & wants have changed. JustFab invites their members along as they build on their brand vision and legacy.
New 80% Recyclable Shoe Box Packaging 2021
New 80% Recyclable Shoe Box Packaging 2021
What's New at JF Email Sept 2021
Aoki Lee Simmons: The Reboot Collection Launch Email Sept 2021
Aoki Lee Simmons: The Reboot Collection MMS Text Creative Sept 2021
Aoki Lee Simmons: The Reboot Collection PR Insert Card Sept 2021
Aoki Lee Simmons: Shoe Genius Social Story Sept 2021
Aoki Lee Simmons: The Reboot Collection Launch Homepage Sept 2021 (Desktop)
The Boot Shop Email Sept 2021
The Fall Shop Email Sept 2021
Back By Popular Demand Email Sept 2021
Shandee Shoe Family Email Sept 2021
Aoki Lee Simmons: Shoe Genius Reminder Email Sept 2021
24-Hr Flash Sale Site Banner Sept 2021 (Desktop & Mobile)
Credits to Spend Email Sept 2021
Nat'l Bootie Day Promo Email Sept 2021
Nat'l Bootie Day Promo Email Sept 2021
Nat'l Bootie Day Promo Email Sept 2021
Nat'l Bootie Day Promo Email Sept 2021
Nat'l Bootie Day Promo Email Sept 2021
First of Month Closet Refresh Email Oct 2021
Ayesha Curry: The Return of Fabulous Fashion PR Insert Card Oct 2021
The Boot Shop Email Oct 2021
New Arrivals Email Oct 2021
Back By Popular Demand Email Oct 2021
Fall Boot Guide Email Oct 2021
Flash Sale Promo Email Oct 2021
Fall Boot Guide Email Nov 2021
The Fall Shop Email Nov 2021
Closet Refresh Email Nov 2021
The Winter Shop Email Dec 2021
End-of-Season Sale Email Dec 2021
End-of-Season Sale Email Dec 2021
End-of-Season Sale Email Dec 2021
Back By Popular Demand Email Jan 2022
The Modern Romance Shop (Valentine's) Email Jan 2022
The Modern Romance Shop Social Post Jan 2022
Heeled Sandals Email Feb 2022
Casual Flats Email Feb 2022
Active Shop Email Feb 2022
2020-2021
Legacy Work
Earlier iteration of the JustFab brand styling, internally dubbed “JF Legacy.”
Falling For Fuzzies Email Dec 2020
Back by Popular Demand VIP Email Jan 2021
Back by Popular Demand Lead Email Jan 2021
New to Sale Clearance Email Jan 2021
Sneakers Blowout Sale Invite Email Jan 2021
Sneakers Blowout Sale Reminder Email Jan 2021
Sneakers Blowout Sale Final Hours Email Jan 2021
The Big Boot Sale Final Hours Email Jan 2021
The Main Event Sale Email Jan 2021
Spring Preview Shop Page Feb 2021 (Desktop)
BHM: Trends Started by The Black Community Social Story Feb 2021
Halfway Through Winter Sale Email Feb 2021
Halfway Through Winter Sale Email Feb 2021
Halfway Through Winter Sale Email Feb 2021
JF Mobile App Preview Feb 2021
Kelly Rowland For JF: Muse of The Month Social Story March 2021
Early Access: JF Mobile App Invite ft. Kelly Rowland Email Feb 2021
Early Access: JF Mobile App Reminder ft. Kelly Rowland Email Feb 2021
JF Mobile App Launch Email March 2021
JF Mobile App Android SMS Pop-Up March 2021
Get Ready For Spring Sale Email Feb 2021 (Design Concept)
Get Ready For Spring Sale Email Feb 2021 (Design Concept)
Buy More, Save More Promo Email March 2021
Introducing The Classics Social Story March 2021
Spring Beaming Promo Invite Email March 2021
Spring Beaming Promo Last Chance Email March 2021
Spring Beaming Promo Final Hours Email March 2021
Elevated Espadrilles Acquisition Social Ad Creative Concept April 2021
Color Play Pastel Sneakers Acquisition Social Ad Creative Concept April 2021
Color Play Pastel Sneakers Acquisition Social Ad Creative Concept April 2021
The Bouqs Co. Partnership Promotion Social April 2021
Closet Refresh Email Summer 2021 (Design Concept)
The Classics Email Summer 2021 (Design Concept)
The Classics Email Summer 2021 (Design Concept)
The Lounge Shop Email Summer 2021 (Design Concept)
The Active Shop Email Summer 2021 (Design Concept)
Stripes & Denim Email Summer 2021 (Design Concept)
Graduated Tier Promo Email May 2021
Graduated Tier Promo Final Hours Email May 2021
Catching Light (Sparkle & Shine) Acquisition Social Ad Creative Concept May 2021
Roped In (Espadrilles) Acquisition Social Ad Creative Concept May 2021
Steer Clear (360° PVC) Acquisition Social Ad Creative Concept May 2021
Take a Hike (Sporty Sandals) Acquisition Social Ad Creative Concept May 2021
Memorial Weekend Sale Email May 2021 (Design Concept)
JF Form Foam Email June 2021
The Summer Shop Paid Social Ad July 2021
July 4th Promo Sale Email July 2021
July 4th Promo Sale Email July 2021
Back By Popular Demand Email July 2021
Mules Email July 2021
Shoes By Heel Height Email July 2021
App Early Access: Select Styles Promo Email July 2021
Want to see more?
Lead Graphic Design & Creative Project Management •
Lead Graphic Design & Creative Project Management •
Lead Graphic Designer & PM, JustFab Brands: 2023-Present
Senior Graphic Designer: 2020-2023
*Full-view design mockups may have been cropped or modified for optimal viewing. Discoloration and pixelation may occur and are not accurate to the final designs and assets used.
**The postings on this site are my own and do not necessarily represent the position, strategy, or opinions of TechStyle Fashion Group and its brands.