Develop a new brand identity establishing JustFab as the parent company (internally dubbed "Project Remix" with enhanced membership and site launch) that brings together JustFab, Shoedazzle, and FabKids for a more unified offering that will also include additional​ sub-brands and products to shop.

Remix provides a fun, effortless shopping experience that empowers people to express themselves through fashion while staying within their budget.​

We are Fun, Fresh, Real, Judgement-Free, and Here For It.

• Our Purpose: Make great style feel as good as it looks.​

• Our Promise: Enter the world of Remix. An ever-changing variety of​ feel-good, look-good styles.​

• Our Role: Our VIPs know we always have their back.​ ​They can trust our team of expert designers and shoe fanatics to consistently offer them a wide range of cute, trend-relevant styles that fit into their budget. 

How do we carry over the legacy of all three existing brands and “mix” them together. Each brand has its own loyal VIP membership base with its unique voice and style.

Taking into consideration all three existing brands, we were able to develop target personas that represent each brand that could live together on one site.

We also kept key components of the legacy brands and incorporated them into the new brand book, for some brand continuity.

This project was a collaborative effort across multiple partners. At the time, I supported the project as the Lead Designer.

I worked closely with the VP of Creative on developing the brand book and style guide in-house (no outside agency).

• Design research and exploration

• Developing mockups of digital assets & template creation

• Working collaboratively with the design team on creating digital assets for launch

• Working with the UX Product team to ensure brand consistency for the new site launch