Q1 2025
Dream Pairs Brand Delineation
Dream Pairs meets JustFab — marking a stylish step forward as we explore a more elevated, refreshed visual identity.
Case Study
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To strategically support the expansion of JustFab’s brand offerings and shop categories by introducing new brands, such as Dream Pairs, through thoughtful integration across the website and compelling brand storytelling, ultimately driving brand awareness and elevating the VIP membership experience.
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Introduce an existing brand to a new audience by integrating it within the JustFab brand and digital ecosystem, ensuring alignment in voice, visual identity, and customer experience across multiple platforms.
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We reimagined the brand’s visual identity—building on its existing foundation to craft a fresh, modern look that captures attention and connects with today’s style-conscious shopper.
By breathing new life into the brand, we positioned it to stand out in a crowded market and attract a new wave of customers without losing the essence that current customers love.
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This project was a collaborative effort across multiple partners. At the time, I supported the project as the Lead Designer.
I worked closely with the VP of Creative on developing the brand delienation and style guide in-house (no outside agency).
Design research and exploration
Developing mockups of digital assets & template creation
Working collaboratively with the design team on creating digital assets
Note: Below are selected excerpts from a larger presentation deck. Some imagery is for placeholder or mockup purposes only.
*Full-view design mockups may have been cropped or modified for optimal viewing. Discoloration and pixelation may occur and are not accurate to the final designs and assets used.