To strategically support the expansion of JustFab’s brand offerings and shop categories by introducing new brands, such as Dream Pairs, through thoughtful integration across the website and compelling brand storytelling, ultimately driving brand awareness and elevating the VIP membership experience.

Introduce an existing brand to a new audience by integrating it within the JustFab brand and digital ecosystem, ensuring alignment in voice, visual identity, and customer experience across multiple platforms.

We reimagined the brand’s visual identity—building on its existing foundation to craft a fresh, modern look that captures attention and connects with today’s style-conscious shopper.

By breathing new life into the brand, we positioned it to stand out in a crowded market and attract a new wave of customers without losing the essence that current customers love.

This project was a collaborative effort across multiple partners. At the time, I supported the project as the Lead Designer.

I worked closely with the VP of Creative on developing the brand delienation and style guide in-house (no outside agency).

• Design research and exploration

• Developing mockups of digital assets & template creation

• Working collaboratively with the design team on creating digital assets