September 2026
Ruggable x Jonathan Adler
Reimagining Jonathan Adler’s signature more is more aesthetic through a softer, more organic lens. Rooted in his origins as a potter, the collection celebrates a more grounded, authentic side of the designer while retaining the playful personality and cheeky spirit of the brand.
Case Study
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Reinvigorate Ruggable’s long-standing Jonathan Adler collaboration with a new collection and marketing approach that drives renewed interest, customer engagement, and revenue.
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A Fresh Perspective — Crafted With Character
Reintroduce Jonathan Adler through a softer, more organic lens, moving beyond his signature maximalist aesthetic to spotlight the person behind the brand. Rooted in his origins as a potter, the campaign celebrates his maker mentality, playful personality, and cheeky humor through storytelling that makes the collection feel more personal, approachable, and relevant.
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Revitalize a fatigued collaboration, address shifting consumer preferences, and introduce a softer side of Jonathan Adler without losing his signature identity.
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Developed a fresh creative direction and storytelling-led campaign that humanized the designer, celebrated his maker roots, and connected audiences to the collection through cohesive, omni-channel creative.
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This project was a collaborative effort across multiple partners. At the time, I supported the project as the Senior Graphic Design Contractor.
Partnered with the Art Director to develop the visual direction for the licensed collaboration.
Collaborated with the design team to concept and execute campaign creative.
Designed digital deliverables across e-commerce/site, CRM (email and SMS), paid acquisition, and organic social.
At Home With Jonathan Adler
From Concept to Reality
*Full-view design mockups may have been cropped or modified for optimal viewing. Discoloration and pixelation may occur and are not accurate to the final designs and assets used.