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Lime Crime

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LIME CRIME

express yourself unapologetically

 
 
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As a cult-status, digital-first makeup and hair color brand, Lime Crime is here to unleash what makes you unique. One of the first digitally-native, direct-to-consumer beauty brands, Lime Crime is now a top digital leader thanks to its huge social influence.

Their mission is to create products and experiences that transport you to a magical world where you can express yourself unapologetically, experiment with every color of the rainbow and escape from looking like everyone else.

 
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Lime Crime designs, manufactures and assembles quality products right here in Los Angeles, using globally-sourced ingredients for high-performance wear and high color pay-off.

Certified vegan and cruelty-free brand by both PETA and Leaping Bunny, their makeup and all of its ingredients are never tested on animals. After all, we are the makeup for unicorns

 

*Full-view design mockups may have been cropped or modified for optimal viewing. Discoloration and pixelation may occur and are not accurate to the final designs and assets used.

 

Senior Digital Design Lead | 2018 - 2019