As a cult-status, digital-first makeup and hair color brand, Lime Crime is here to unleash what makes you unique. One of the first digitally-native, direct-to-consumer beauty brands, Lime Crime is now a top digital leader thanks to its huge social influence.
Their mission is to create products and experiences that transport you to a magical world where you can express yourself unapologetically, experiment with every color of the rainbow and escape from looking like everyone else.